Metodološki i etički izazovi u istraživanju društvene mreže TikTok
Кључне речи:
metodologija, digitalna etnografija, TikTok, etika istraživanja, algoritamСажетак
U ovom radu se razmatraju metodološki i etički izazovi u antropološkom istraživanju društvenih mreža, sa fokusom na TikTok. Rad se bavi pitanjima prikupljanja, analize i interpretacije podataka na ovoj platformi, kao i uticajem algoritma na korisničko iskustvo i formiranje zajednica. Pored toga, u radu se skreće pažnja na etičke dileme u vezi sa upotrebom javno dostupnih podataka i granicama autoetnografije u istraživanju. Analiza se oslanja na koncepte poput platformskih priuštivosti i algoritamske imaginacije. Na kraju ističe se značaj kritičkih pristupa algoritamskoj imaginaciji i razvoju etičkih smernica za istraživanje društvenih mreža s obzirom na probleme: fluidnosti i nestalnosti građe, dominacije algoritma na platformi, neophodnosti (makar delimičnog) autoetnografskog pristupa, postojećih nejednakosti u pristupu softverima za analizu i dominaciji angloameričkih izvora.
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